A Via Sud cap is made to be worn for years — and to grow more beautiful with you. Here's how it sits right and stays good for longer.
Every style is an unstructured 6-panel dad cap: a soft, low-profile crown that adapts to your head shape, and a slightly curved brim. No stiff high-profile — Via Sud sits low, relaxed and easy.
When needed, in lukewarm water with a mild detergent. Avoid hot machine cycles — this protects colour and shape.
While damp, lay it over a rounded form (a can or bowl) so the crown keeps its soft curve.
Always air dry — never tumble. Heat damages cotton and tarnishes brass faster.
Via Sud deliberately relies on timeless design and durable materials rather than fast trends. A cap you wear for years is the most sustainable cap. Details on material sourcing and production will follow once manufacturing is confirmed.
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